Thursday, 9 August 2012

Response to Guest's Feedback


Feedback:
- build a brand - Stronger voice?
/- don't sell simple upcycling product; sell nice upcycling product (quality control)
/- the site has to carry a sense of taste
/- people can summit but you have to approve it (quality control)
/- the site shouldn't be open
/- "your site is like a rojak", it can big but control; (people like exclusivity)
/- act as a curator, identify good artist / resident artist (fashion select shop)
/ - conveying upcycle concept in whole progress (discovering (product image, description, story) - buying (donation?) - receiving (packaging design - reusable item, upcycle msg) - using (practical and has upcycle concept)
/ - how to bring traffic to this website
- who are the possible buyer?
- how can you generate revenue? ads - who? CSR (what is CSR)? - mostly free
- suggested case study - Good Eggs website

Response to:
- don't sell simple upcycling product; sell nice upcycling product (quality control)
- the site shouldn't be open; big but control (people like exclusivity)
- act as a curator, identify good artist / resident artist (fashion select shop)
* i will act as curator, craft blogs' creators would be my target audience (seller group)

 - people can summit but you have to approve it (quality control)
- the site has to carry a sense of taste 
* i believe the craft blog creator's work that i have curated have certain standard in terms of aesthetic and finishing. therefore i won't need to approve their work and i have to trust them

* how do i find qualified sellers for my site?
* search by using similarsite.com 
It is an innovative Recommendation Engine for websites that scours the Internet to deliver the most similar websites according to a specific website or topic of your choice. Cut through the clutter of the web by finding the most relevant similar sites based on related content, website structure, link analysis algorithms, detailed user surfing behaviors and a large community of user rankings.
"Using more than 30 unique Similarity Engines, our technology takes a snapshot of the inside and outside of a website. Once analyzed, we categorize the site with our huge index of data to help you get the very best similar results depending on what you are looking for."

- "your site is like a rojak", it can big but control; (people like exclusivity)
* now my site will be open for seller to sell upcyle product such as bags, clothing, accessories,shoes and other fashion products. CRITERIA: they must use old or unwanted clothes, see sample product at my content / visual research at my pinterest site

- conveying upcycle concept in whole process (discovering (product image, description, story) - buying (donation?) - receiving (packaging design - reusable item, upcycle msg) - using (practical and has upcycle concept)
* i will leave this part as a supportive CRITERIA / message for my seller 

- how to bring traffic to this website
* blog creator will direct and post notification on their blog to gather potential buyer to my site to bid their product

- who are the possible buyer?
* some consumers user products and services to satisfy complex psychological needs such as self-fulfillment
* book: basic marketing 01: consumer behavior by Hayden Noel examined the forces that drive individuals to consume the products they do - to choose one product over another in Chapter 4
*  consider those consumers who choose to only purchase organic foods; they often driven by beliefs about health, the environment and food safety.
* more and more consumers are making a commitment to healthy living and environmental responsibility. these consumer are therefore highly motivated to search for and purchase foods that support this commitment. the trend in healthy eating has been growing worldwide over the past decade. this has led to the organic food market experiencing double-digit growth in UK.
* "The motivation to all personal behaviors is to produce a sense  of 'feel good', a sense of inner peace and well being." - Sidney Madwed
* motivation leads to involvement - some people can get very attached to products. when a consumer is motivated to achieve a goal, they will engage in different activities that are aimed towards achieving that goal. for example, if you are motivated to purchase a new laptop, you might go to different stores to examine the different laptops on the market; you may also visit websites to read relevant reviews and compare prices. you would perform these actions since this would lead you to achieving your goal of owning a laptop that you like.

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