What is CSR?

In the last 20 years, Corporate Social Responsibility (CSR) has become a term that has found its way into business thinking and business schools’ curricula everywhere and there is no multi-national company that has not yet defined its CSR profile.

Also in China there is growing awareness that CSR, defined as the way companies integrate social, environmental and economic concerns into their values and operations, presents an opportunity rather than a burden.

In the first place, CSR is increasingly codified in the laws and regulations of China.  But CSR is not just a matter of meeting the requirements of the law.  All stakeholders in the corporate world, suppliers, customers, employees and investors have increased their expectations about corporate behaviour:  actions and ethics.