Book Reference

• Wiedemann, J and Bretas, D.S. (eds) (2006) Web Design: E-Commerce. Cologne: Taschen.

This book reviewed 50 different examples of online shops that have achieved a veryhigh degree of incorporation of design with good interface and practical methods for online shopping.

• Blaster,L., Hughes, C. and Tight, M. (2006) How To Research. Fourth Ed. New York: Open University Press.

This book is a good reference for anyone who wants to do research.
It provides advises to deal with various issues about research. It also provide useful tips on how to do a research from a personal and practical viewpoint.

• Noel, H. (2009) BASICS MARKETING 01: Consumer behaviour. Switzerland: AVA Publishing SA. 

This book has well defined consumer behaviour glossary and good quotation about marketing. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on consumer behavior.