Multimedia Project Planning: June 2012

Thursday 28 June 2012

Initial Project Idea

A digital poster that locates my project idea in a number of contexts.

5 similar things to what I am thinking about – both direct and indirect associations, name them, show their covers, or an image from them, and saying ‘my project will be like this’

4 sources of inspiration (music, poetry, film, game, novel) that are in play when i think about this idea.

3 ‘heroes’ who I associate with the work you are doing.

2 ‘theories’ that are of relevance.

1 ‘issue’ that I am aware of that will be involved in the making (skills, knowledge, resources and etc).

12 Crucial Consumer Trends for 2012

The slide below (12 Crucial Consumer Trends for 2012) listed the key points that I've extracted from an online article by Reinier Evers. read the article here

My thoughts after reading 12 crucial trends for 2012.
1. would my target audience be Chinese, China?
    - should i shift my focus from Malaysia to China or United State to China?
2. how can i thrill my target audience?
    - give consumer the ability to propose prices? access the website here
3. should i do something about recycling or go green?
    - since online actions are about selling secondhand goods
4. bottom of the urban pyramid
    - should i target low income urban consumer?
5. idle sourcing
    - how could i make it downright simple for users to contribute to my website?
6. flawsome
    - i realise that customer feedbacks are very important! how can i improve on this feature?
7. screen culture
    - i would like to spend some time to research on 'the Cloud' perhaps it would help my final project
8. recommerce
   - almost anthing is ripe for reseale in 2012
   - maybe i could provide a platform for people to sell and buy recycled or DIY product?
9. point and know
    - i could also explore on feature such as Google Goggles and QR codes

* read more information about this topic at My Note: 12 Crucial Consumer Trends for 2012

List of Technologies

The slide below listed the key points that I've extracted from the book 'Web Design: E-Commerce' by Julius Wiedemann.

* read more information about this topic at My Note: Web Design: E-Commerce

E-commerce Website Designer's Concerns

The slides below listed the key points that I've extracted from the book 'Web Design: E-Commerce' by Julius Wiedemann.

* read more information about this topic at My Note: Web Design: E-Commerce

User Experience and some Practical Methods

The slides below listed the key points that I've extracted from the book 'Web Design: E-Commerce' by Julius Wiedemann.

* read more information about this topic at My Note: Web Design: E-Commerce

Good Interface Design

The slide below listed the key points that I've extracted from the book 'Web Design: E-Commerce' by Julius Wiedemann.

* read more information about this topic at My Note: Web Design: E-Commerce

Friday 22 June 2012

Sketching a Project Proposal

The slides below listed the key points that I've extracted from the book 'How to Research 4th edition' by Lorrain Blaxter, Christina Hughes, and Malcom Tight.

My reason of why am i doing this project will be #3 - to enhance my employment prospects so i wish that this project will be my best portfolio work. Another reason is #4 - to acquire new skills such as marketing strategies, building an E-commerce website (probably include bidding system) using computer software or program such as HTML5 and Cloud Computing.

My general ideas is to build a Go Green E-commerce website. The issue i am addressing is mandatory recycling laws and tougher regulations on the disposal of electronic trash which had been mentioned by trendwatching.com, read the article here. While the context of my final project will be upcycling which is based on “Go Green” concept.

I would like to investigate the demographic of my target audience. I will relate this research with my degree essay which aimed to discover possible online consumer demographic.

My general research question would be e-commerce, online marketing strategies, online shopping culture, online consumer characteristic and behaviors, materialism and consumerism theories, also the upcycling idea.

* read more information about this topic at My Note: How to Research?

Thursday 21 June 2012

Strategies for Reading

The slides below listed the key points that I've extracted from the book 'How to Research 4th edition' by Lorrain Blaxter, Christina Hughes, and Malcom Tight.

* read more information about this topic at My Note: How to Research?

Originality

The slide below listed the key points of that I've extracted from the book 'How to Research 4th edition' by Lorrain Blaxter, Christina Hughes, and Malcom Tight.

My project will probably be placed under #5 - made up of many ideas, methods, and interpretations performed by others.

* read more information about this topic at My Note: How to Research?

How to Research

The slides below listed the key points that I've extracted from the book 'How to Research 4th edition' by Lorrain Blaxter, Christina Hughes, and Malcom Tight.

* read more information about this topic at My Note: How to Research?

Lecture Note and Slides Reference

What can a Multimedia Design Project be?

This note explains the key features of a multimedia design project
and the kinds of multimedia design works.

Slide by Clare Brass, SEED Foundation

This slide explains what designs are for and the duty of designers.

Lecturer's slides - Project Management: Fundamental

This slide explains why project management is important.

Website Reference

Monsen, L and Jensen, B. (eds) (2006) TopTenREVIEWS. [WWW]. Available from: http://online-auction-sites.toptenreviews.com/ [Accesed 31/5/2012].

This website gives visitors information to make a smart purchase and

recommendation for the best product in each category. It has side-by-side

comparison charts, news, articles and videos.

Evers, R (2012) Trendwatching. [WWW]. Available from: http://trendwatching.com/ [Accesed 1/6/2012].

This website is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights, and related hands-on business ideas. It has network of hundreds of spotters in more than 120 countries worldwide.

Riley, J (2012) SWOT Analysis . [WWW]. Available from: http://tutor2u.net/business/strategy/SWOT_analysis.htm [Accesed 20/8/2012].

This website explains what is SWOR Analysis and its implementations.

McNeil, P (2011) Design Melt Down: Design Element, Trends and Problems in Web Design. [WWW]. Available from: http://www.designmeltdown.com/archive.aspx [Accesed 20/8/2012].

An awesome website about website design which has a collection of hand picked, hand cataloged websites by Patrick McNeil.

mybusinessprocess (2012) Risk Management Process. [WWW]. Available from: http://www.mybusinessprocess.net/risk-management-process/ [Accesed 20/8/2012].

This website explains the risk management process of a coordination or application.

Wikipedia (2012) Auction. [WWW]. Available from: http://en.wikipedia.org/wiki/Auction [Accesed 28/11/2012].
Wikipedia (2012) Online Auction. [WWW]. Available from: http://en.wikipedia.org/wiki/Online_auction [Accesed 28/11/2012].
Wikipedia (2012) Bidding fee auction. [WWW]. Available from: http://en.wikipedia.org/wiki/Bidding_fee_auction [Accesed 28/11/2012].
Wikipedia (2012) Unique bid auction. [WWW]. Available from: http://en.wikipedia.org/wiki/Unique_bid_auction [Accesed 28/11/2012].

I chose to read what is auction on Wikipedia website because it provides me most information that i wanted to know. Since this blog is to document my creative process instead of an academic writing, so i think it is alright to use Wikipedia as my reading source.

Article Reference

Johnson, J (2010) The Difference Between Good Design and Great Design. [WWW]. Available from: http://sixrevisions.com/web_design/the-difference-between-good-design-and-great-design/ [Accesed 1/6/2012].

This article explains the difference between good design and great design
based on designer's, client's and user's perspective.

Business in China (2012) Cooperate Responsibility for Profit in China. [WWW]. Available from: http://summitchina.ca/business-in-china/ [Accesed 13/8/2012].

This article explains what CSR is.

Argaez, E. D. (2009) Make Your Website Successful. [WWW]. Available from: http://www.internetworldstats.com/articles/art094.htm [Accesed 22/8/2012].

This article gives instructions in making a successful website.

Geld, S. F. (2003) How to Write Killer Marketing Copy. [WWW]. Available from: http://www.internetworldstats.com/articles/art025.htm [Accesed 22/8/2012].

This article explains how to write killer marketing copy.

Difference Between Good Design and Great Design

The slide below (Great Design = Bringing it All Together) listed the key points that I've extracted from an online article by Joshua Johnson. read the article here

Case study: Kaleidoscope website

A great design is attractive, has amazing colours and graphics, use classy typography and able to capture the attention of people who would otherwise be uninterested to look at your thought and idea.

A great design is to present a lot of information from the client in an attractive way to entice the customer to make a purchase.

A great design is one that works which enable the user to locate information they want without getting confused, misdirected or frustrated.

* read more information about this topic at My Note: What can a Multimedia Design Project be?

What Can a Multimedia Design Project Be?

The two slides below (Key Features of Multimedia Design Project & Kinds of Multimedia Design Works) listed the key points that I've extracted from lecturer note.

Example of the video work that i can think of will be:

1, my senior's work - Yap Ah Loy (live comments by audience displaying throughout the video)
2. a YouTube video - Life In A Day (users generated movie) watch the video here

An interesting example of sampling the environment that i can give is Pinkie Colour Forecast watch the video here

While my project will be #10 - commercial practices kind of work.

Best commercial practice refers to the methods, processes, procedures, systems, and/or usage that is commonly implemented in the business world and that is generally agreed to have produced the most satisfactory or desirable results on a consistent basis.
* definition from: http://itlaw.wikia.com/wiki/Best_commercial_practice

* read more information about this topic at My Note: What can a Multimedia Design Project be?

Book Reference

Wiedemann, J and Bretas, D.S. (eds) (2006) Web Design: E-Commerce. Cologne: Taschen.

This book reviewed 50 different examples of online shops that have achieved a veryhigh degree of incorporation of design with good interface and practical methods for online shopping.

Blaster,L., Hughes, C. and Tight, M. (2006) How To Research. Fourth Ed. New York: Open University Press.

This book is a good reference for anyone who wants to do research.
It provides advises to deal with various issues about research. It also provide useful tips on how to do a research from a personal and practical viewpoint.

Noel, H. (2009) BASICS MARKETING 01: Consumer behaviour. Switzerland: AVA Publishing SA.

This book has well defined consumer behaviour glossary and good quotation about marketing. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on consumer behavior.

Statement of Intent

3 pieces of A4 sheet which shows the 'cultural map' of my proposed project. The document is presented as PDF file and is accessible from my Google Doc site.

Click here to view my Statement of Intent.pdf