My Degree Essay Bibliography

• Alba, J.W. and Hutchinson, J.W. (1987) Dimensions of consumer expertise. Journal of Consumer Research, Vol. 13 No. 4, pp. 411-54.
• Alba, J.W. and Barton Weitz, J.L. (1997) Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing, Vol. 61, July, pp. 38-53.
• Alibaba (2006) Taobao Releases 2006 Key Metrics [WWW] Alibaba Group. Available from: http://www.alibaba.com/aboutalibaba/aligroup/press_releases070117.html [Accessed 24/8/12].
• Avery, R.J. (1996) Determinants of search for non-durable goods: an empirical assessment of the economics of information theory. The Journal of Consumer Affairs, Vol. 30 No. 2, pp. 390-406.
• Babin, B.J., Darden, W.R. and Griffin, M. (1994) Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, Vol. 20, pp. 44-56.
• Bandura, A. (1997) Self-efficacy: The Exercise of Control. New York: Worth Publisher.
• Chau,  P.Y.K. et al. (2002) CULTURAL DIFFERENCES IN THE ONLINE BEHAVIOUR OF CONSUMERS. COMMUNICATIONS OF THE ACM, Vol. 45 No.10, pp. 138-143
• Chen, J., Zhang, C., Yuan, Y., and Huang, L. (2007) Understanding the emerging C2C electronic market in China: an experience-seeking social marketplace. ElectronicMarkets, Vol. 17 No. 2, pp. 86-100.
• Chen, S. and Leteney, F. (2000) Get real! Managing the next stage of internet retail. European Management Journal, Vol. 18 No. 5, pp. 519-28.
• China IntelliConsulting (2008) 2008 China Online Shopping Report (in Chinese). [WWW] ZhuJiShi DeHong Bearing Co., LTD. Available from: http://www.iaskchina.cn/ [Accessed 24/8/12].
• Dabholkar, P.A. (1996) Consumer evaluations of new technology-based self-service options. International Journal of Research in Marketing, Vol. 13 No. 1, pp. 29-51.
• Dabholkar, P.A. and Bagozzi, R.P. (2002) An attitudinal model of technology-based self-service: moderating effects of consumer traits and situational factors. Journal of the Academy of Marketing Science, Vol. 30 No. 3, pp. 184-201.
• Davis, F.D. (1989) Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, Vol. 13 No. 3, pp. 319-40.
• Davis, F.D. (1993) User acceptance of information technology: system characteristics, user perceptions and behavioral impacts. International Journal of Man-Machine Studies, Vol. 38 No. 3, pp. 475-87.
• Eastin, M.S. and LaRose, R. (2000) Internet self-efficacy and the psychology of the digital divide. Journal of Computer-Mediated Communication, Vol. 6 No. 1, available at: www.ascusc.org/jcmc/
• Elliot, S. and Fowell, S. (2000) Expectations versus reality: a snapshot of consumer experiences with Internet retailing. International Journal of Information Management, Vol. 20 No. 5, pp. 323-36.
• Grewal, D., Iyer, G.R. and Levy, M. (2002) Internet retailing: enablers, limiters and market consequences. Journal of Business Research.
• Gonzalez, M.A. (2010) Shopping. United States: Fortress Press.
• Ha¨ubl, G. and Trifts, V. (2000) Consumer decision making in online shopping environments: the effects of interactive decision aids. Marketing Science, Vol. 19 No. 1, pp. 4-21.
• Helson, H. (1964) Adaptation-Level Theory. New York: Harper & Row.
• Hirschman, E.C. and Holbrook, M.B. (1982) Hedonic consumption: emerging concepts, methods and propositions. Journal of Marketing, Vol. 46 No. 3, pp. 92-101.
• Holbrook, M.B. (1994) The nature of customer value: an axiology of services in the consumption experience. In: Rust, R.T. and Oliver, R.L. (Eds) Service Quality: New Directions in Theory and Practice. Newbury Park: Sage, pp. 21-71.
• Investopedia (2012) Electronic Commerce - ecommerce. [WWW] ValueClick, Inc. Available from: http://www.investopedia.com/terms/e/ecommerce.asp#axzz24r5ymuy9 [Accessed 24/8/12].
• Jarvenpaa, S.L. and Todd, P.A. (1997) Consumer reactions to electronic shopping on the World Wide Web. Intern. J. of Electronic Commerce, Vol. 1 No. 2, pp. 59–88.
• KAC Financial Services (2011) Glossary A-L: Electronic Commerce. [WWW] Available from: http://www.kacfinancialservices.com/Glossary.html [Accessed 24/8/12].
• Kalid (2012) Understanding The Online Consumer Behavior [Infographic] . Ecommerce. Blog [Online] 8th March. Available from: http://www.invesp.com/blog/ecommerce/online-consumer.html. [Accessed 14/8/12].
• Kim, J.W. (1999) An empirical study of navigation aids in customer interfaces. Behavior & Information Technology, Vol. 18 No. 3, pp. 213–224.
• Larson, K and Czerwinski, M. (1998) Web page design: implications of memory, structure and scent for information retrieval. CHI’98 Proceedings, pp. 25–32.
• Lee, M.K.O. and Turban, E. (2001) A trust model for consumer internet shopping. International Journal of Electronic Commerce, Vol. 6 No. 1, pp. 75-91.
• Lee, S. (2007) Design a Differentiated Online Experience: Insights from eBay China and Taobao. Customer Experience. Customer Experience [Online] 12^th February. Available from: http://www.customerthink.com/article/online_experience_ebay_china_taobao [Accessed 24/8/12].
• Lin, Elise (n.d.) TAOBAO vs. EBAY China [Microsoft Powerpoint] Available from: http://www.google.com.my/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CCAQFjAA&url=http%3A%2F%2Ffaculty.csuci.edu%2Fminder.chen%2FMBA550%2FCasePresentation2012Spring%2FTAOBAO%2520vs%2520ebay.pptx&ei=wCQ9UOeeL4zwrQfHsIG4CQ&usg=AFQjCNGKWlR3526OYY3VWJUh68kVISQU1Q [Accessed 24/8/12].
• Lixia, Y. and Xun, L. (2009) Analysis on the Successful Strategies of Taobao’s E-Commerce [WWW] Academy Publisher. Available from: http://www.academypublisher.com/proc/wisa09/papers/wisa09p202.pdf [Accessed 24/8/12].
• Marakas, G.M., Yi, M.Y. and Johnson, R.D. (1998) The multilevel and multifaceted character of computer self-efficacy: toward clarification of the construct and an integrative framework for research. Information Systems Research, Vol. 9 No. 2, pp. 126-63.
• Mathwick, C., Malhotra, N.K. and Rigdon, E. (2001) Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment. Journal of Retailing, Vol. 77 No. 1, pp. 39-56.
• McKnight, D.H. and Chervany, N.L. (2001-2002) What trust means in e-commerce customer relationships: an interdisciplinary conceptual typology. International Journal of Electronic Commerce, Vol. 6 No. 2, pp. 35-59.
• Menon, S. and Kahn, B. (2002) Cross-category effects of induced arousal and pleasure on the Internet shopping experience. Journal of Retailing, Vol. 78 No. 1, pp. 31-40.
• Monsuwe, T.P.Y., Dellaert, B.G.C. and Ruyter, K. (2004) What drives consumers to shop online? A literature review. International Journal of Service Industry Management, Vol. 15 No. 1, pp. 102-121.
• Noel, H. (2009) BASICS MARKETING 01: Consumer behaviour. Switzerland: AVA Publishing SA.
• Parasuraman, A. and Zinkhan, G.M. (2002) Marketing to and serving customers through the Internet: an overview and research agenda. Journal of the Academy of Marketing Science, Vol. 30 No. 4, pp. 286-95.
• Perner, L. (2010) Consumer Behavior [WWW] University of Southern California. Available from: http://www.consumerpsychologist.com/. [Accessed 14/8/12].
• Poupard, D. (2012) Talking on Taobao [WWW] China Daily. Available from: http://europe.chinadaily.com.cn/epaper/2012-07/06/content_15554849.htm [Accessed 24/8/12].
• Quarterly, M.C. (2010) China's new pragmatic consumers [WWW] McKinsey & Company. Available from: http://csi.mckinsey.com/knowledge_by_region/asia/china/chinas_new_pragmatic_consumers [Accessed 24/8/12].
• Ratchford, B.T., Talukdar, D. and Lee, M.-S. (2001) A model of consumer choice of the internet as an information source. International Journal of Electronic Commerce, Vol. 5 No. 3, pp. 7-21.
• Reibstein, D.J. (1999) Who is buying on the Internet, 1999. [Working Paper], The Wharton School, University of Philadelphia, Philadelphia, PA. 
• Rein, S. (2006) EBay Faces a Tough Road in China. EBAY. Seeking Alpha [Online] 26^th October. Available from: http://seekingalpha.com/article/19322-ebay-faces-a-tough-road-in-china [Accessed 24/8/12].
• Sawhney, M.J. (2012) Advantages And Disadvantages Of E-commerce. [WWW] Available from: http://www.manjeetss.com/articles/advantagesdisadvantagesecommerce.html [Accessed 24/8/12].
• Shim, S., Eastlick, M.A., Lotz, S.L. and Warrington, P. (2001) An online prepurchase intentions model: the role of intention to search. Journal of Retailing, Vol. 77 No. 3, pp. 397-416.
• Wang, H.H. (2010) The Chinese Dream: The Rise of the World’s Largest Middle Class and What it Means to You. 2^nd ed. Amazon Company: Createspace (self-published by the author)
• Wang, H.H. (2010) Behind BYD’s Success With Chinese Customers. Helen H. Wang. Forbes [Online] 4^th October. Available from: http://www.forbes.com/sites/helenwang/2010/10/04/behind-byd%E2%80%99s-success-with-chinese-customers/ [Accessed 24/8/12].
• Wang, H.H. (2010) How EBay Failed In China. Helen H. Wang. Forbes [Online] 12^th September. Available from: http://www.forbes.com/sites/helenwang/2010/09/12/how-ebay-failed-in-china/ [Accessed 24/8/12].
• Wang, H.H. (2010) What Is the Chinese Dream? Helen H. Wang. Forbes [Online] 17^th December. Available from: http://www.forbes.com/sites/helenwang/2010/12/17/what-is-the-chinese-dream/ [Accessed 24/8/12].
• Wang, H.H. (2010) Defining the Chinese Middle Class. Helen H. Wang. Forbes [Online] 11^th November. Available from: http://www.forbes.com/sites/helenwang/2010/11/24/defining-the-chinese-middle-class/ [Accessed 24/8/12].
• Wang, H.H. (2011) Times Have Changed: No More "China Produces and America Consumes". Helen H. Wang. Forbes [Online] 27^th January. Available from: http://www.forbes.com/sites/helenwang/2011/01/27/times-have-changed-no-more-china-produces-and-america-consumes/ [Accessed 24/8/12].
• Weber, K. and Roehl, W.S. (1999) Profiling people searching for and purchasing travel products on the world wide web. Journal of Travel Research, Vol. 37, pp. 291-8.
• Wolfinbarger, M. and Gilly, M.C. (2001) Shopping online for freedom, control, and fun. California Management Review, Vol. 43 No. 2, pp. 34-55.
• Yue, J. (2008) A Comparative Study between eBay and Taobao in Chinese Online Auction Market [Doc] Available from: http://www.scribd.com/doc/45609210/A-Comparative-Study-Between-eBay-and-Taobao [Accessed 24/8/12].

Chart 1:

• Miniwatts Marketing Group (2011) World Internet Statistics [WWW] Internet World Stats. Available from: http://www.internetworldstats.com/stats.htm [Accessed 22/8/12].

Figure 1 and Table 1:

• Ou, C.X. and Davison, R.M. (2009) Why eBay Lost to TaoBao in China: The Glocal Advantage. COMMUNICATIONS OF THE ACM, Vol. 52 No.1, pp. 145-148.